Bill Ballard had a distinguished school career both academically and in sport – he was one of the first recipients of the prestigious Triple Colour Pocket. Bill continued his sporting success after leaving school, representing Australia in Hockey against India, New Zealand and Pakistan.
Bill joined the Army as a volunteer in 1940, and served in Townsville, Milne Bay and Borneo, reaching the rank of Captain. His working life was spent predominately in marketing, firstly with William Angliss Meat Products and later with the State Electricity Commission, where he established the reputation of being one of Australia’s most successful marketers. He was awarded a number of prestigious marketing awards through his career and he pioneered the teaching of marketing at RMIT University and Mt Eliza Business School.