In 2015 Michael de Kretser was named as one of the 500 most important people in the global Public Relations industry. The 500 people were chosen as the most influential PR people around the world.In 2014, he was named as one of the 50 most influential people in PR in Asia.
Michael is the Founder and Chairman of the GO Group – Asia’s largest independent PR network with offices in Malaysia, Indonesia, Thailand, India, Sri Lanka, Hong Kong, Macau, Philippines, Cambodia, Vietnam, China and Japan. He is also Chief Executive Officer of GO Communications Malaysia. GO Communications won Malaysia’s best PR agency in 2011, 2012, 2013 and 2014.
In 2013, Michael published a book GO For It! A Public Relations Rollercoaster Adventure which became a best seller in South East Asia. Michael has won over 50 local, regional and international awards for client campaigns from Singapore Airlines to Raffles Hotel. A world famous campaign was getting the Singapore Girl icon into Madame Tussaud’s Waxworks Museum in London, the first commercial figure in 200 years ever to take its place alongside other global celebrities.
In 2009, Michael was inducted into the International Who’s Who – the first PR professional in Malaysia to have been so honoured. The selection criteria was ‘professionals who have demonstrated exemplary achievements and made distinguished contributions to the business community’
He has worked for a variety of charities in Asia raising money for Youth Aids, Sri Lankan Tsunami Aid, Drug Free Singapore, the National Kidney Foundation and the Breast Cancer Welfare Association of Malaysia.
In cricket Michael represented the Australian Capital Territory, Southern New South Wales and Singapore.